on sunday september 27, a new domain was registered at godaddy.com.
the name of the domain: www.ponderize.us
a week later, on sunday october 4, 2015, david g. durrant, 1st counselor of the sunday school general presidency of the church of jesus christ of latter-day saints gave a talk and discussed a curious term: ponderize.
shortly after the talk, people began to shop (at the aforementioned website) for t-shirts and wristbands with "ponderize" written on them as well as "what's your verse?" originally, shirts were selling for $19.99 and wristbands were going for $2.99. later in the day, prices were dropped to $17.99 and $1.99 and a caveat was added: "all profits will be going to the Missionary Fund of the Church."
i sincerely hope this (profitizing general conference talks) does not become a major trend. i have a hunch that this was originally an idea for making money and then when the durrant family received some negative press, they quickly changed strategy from for-profit to all profits going to the missionary fund of the church.
what would jesus say of all this?
No man can serve two masters: for either he will hate the one, and love the other; or else he will hold to the one, and despise the other. Ye cannot serve God and mammon. (matthew 6:24)
OCTOBER 5 UPDATE
The site has been taken down. More info at this news article.
and linked is an official apology from david g. durrant.